Learn how to get started with bids and budgets
These interactive webinars, hosted by Amazon Advertising experts, show you how to use the different bidding strategies available. We’ll also examine the reports available for Sponsored Products campaigns and show you how to analyze them.
During the Q&A session, you have the opportunity to get answers directly from our experts.
Register now for the webinar and start learning that will help you achieve your goals:
Introduction to Quoting and Budgeting (Beginner)
We’ll discuss how bidding and budget can affect your campaigns and how to develop a strategy that works for you.
Register now for the webinar on February 15, 2023 at 9:00AM PDT.
Tips for Optimizing Your Budget and Bids (Advanced)
You’ll learn how to strategically adjust bids and budgets to get the right results for your business and goals.
Register now for the webinar on February 14, 2023 at 9:00 AM PDT
Know Your Events Tool: Spotlight on Sponsored Products Report (Enhanced)
We provide detailed explanations so you can evaluate and optimize your performance without the guesswork.
Register now for the webinar on February 21, 2023 at 9:00 AM PDT
Updates to UK Multi-Channel Fulfilment fees effective November 12
we functions that can help you create and manage promotions across Amazon Mall, with our new features, you can more easily create and manage promotions in Amazon stores in the United States, Canada, Mexico and Brazil. Now, when managing the promotion of malls in the United States, Canada, Mexico and Brazil, you can complete the management of all malls without repeatedly logging in and out of the seller platform account of a specific mall.
With this feature, you can:
View and manage all your promotions in Amazon’s US, Canada, Mexico and Brazil in the same promotion control panel. Select promotional recommendations that meet the requirements of malls in the United States, Canada, Mexico and Brazil. When creating a new promotion, you can choose to arrange the promotion to be launched in the United States, Canada, Mexico and Brazil.
These functions are also applicable to Amazon Mall in Europe, the Middle East and North Africa and Asia-Pacific.
Seller University: Learn about advertising metrics
With Amazon Advertising, you can access marketing reports to better understand your performance. Our Seller University videos will help you understand what these reports are, where to go, and the best way to read them based on your goals. We’ll help you get familiar with metrics and reports so you can start using them to analyze your advertising performance.
Know Your Metrics: Learn to read and analyze Amazon Advertising metrics to help make data-driven marketing decisions. Watch now
Ads Reporting Guide: Learn how to find and create Sponsored Products reports. Identify relevant report types and use the insights from the Term Search reports to help you develop your marketing strategy. Watch now
Understanding Targeting Reports: Learn about Targeting Reports for Sponsored Ads. Watch now
Learn about the Search Term Report: Learn about the Search Term Report to identify your company’s best and worst performing keywords. Watch now
Learn how Sponsored Display compares to the Goals report: Find out what the report can show you and where to find it, and we’ll look at sample reports to help you understand the calculations and evaluate your results.